Fresh off a campaign of nationwide intimidation against the New Israel Fund, countless damaging personal attacks against leftists and professors condemned as insufficiently Zionist, and an endorsement from Israeli Education Minister Gideon Saar, the self-proclaimed “moderate” student group Im Tirtzu gathered for a night of celebration. The venue was “Theodore,” a swanky bar in the wealthy Tel Aviv suburb of Herzilya named for the man who Im Tirtzu claims as the inspiration for its “Second Zionist Revolution:” Theodore Herzl. The evening’s agenda: to fire up the troops for the upcoming boycott targeting Ben Gurion University’s supposedly anti-Zionist faculty.
At the door of the bar stood a glowering young man munching on a slice of pizza. He was Erez Tadmor, Im Tirtzu’s director of media relations. Tadmor approached us and asked who we were. We described ourselves as clueless Jewish American tourists who were simply curious about his student group. “We just heard there was some kind of party here,” we said in English.
Without bothering to introduce himself, Tadmor discussed his man-size persecution complex. “At Hebrew University I did so much damage to the professors I can’t even walk around freely on campus anymore,” he remarked. “Most of the academics here are anti-Israel and anti-Zionist. They have the audacity to say that Israel is an apartheid state, that we’re colonizers, that we kill kids. And so we are simply trying to defend our Zionist values against what they’re doing.”
Despite the subversive culture on campus, Tadmor was confident he would crush the evil-doers: “The elites are on the losing side. They only represent like 3 percent of the population who are radical leftist. But we have 70 to 80 percent of the people on our side.”
Who is Tadmor? The scion of the only secular family in the fanatical Jewish settlement of Kiryat Arba, Tadmor now lives in the settlement of Efrat with his wife and two children. He made his name directing the student cell that fought the evacuation of the settlement Gush Katif, then turned his attention to assailing cultural critics of Israeli maximalism. “The [Oscar-nominated Israeli film] Waltz With Bashir is a vehicle to destroy Zionism,” Tadmor once declared. “The director should have made a film about Herzl in the place of this.”
In an interview with Maariv, a leading Israeli newspaper, Tadmor admitted to stealing small-scale explosives and ammunition magazines from the army during his service. Despite insisting that he needed the weapons for “personal security,” Tadmor was stripped of his rank and slapped with a 45-day prison sentence for “breaking the trust” of the army.
During Operation Cast Lead, Tadmor orchestrated a series of violent confrontations between Im Tirtzu activists and Palestinian Israeli students at Hebrew University. An Im Tirtzu banner warned the Arab students, “We will burn your villages and see you during our reserve duty.” Tadmor was implicated for physically attacking female students who called him a “Nazi.” The riots sparked by Tadmor and Im Tirtzu were only quelled when university administrators demanded the deployment of Border Police and special Yassam forces on campus.
After chatting with Tadmor, two Im Tirtzu activists approached us to discuss campus politics in the United States. One of them, a chubby, slouching young man with a crew cut, asked, “Have you ever read ‘The Professors’ by David Horowitz? Horowitz was a former leftist so he knows the truth about the left in your country.” With his failed “Academic Bill of Rights” campaign, which would have allowed conservative students to sue their professors, and his annual “Islamofascism Awareness Week,” the ex-Stalinist Horowitz seemed like a natural role model for Im Tirtzu’s McCarthyite missions.
The other activist, Tamir Kafri, a bespectacled and chipper student with a long ponytail and newly budding facial hair, mentioned another American inspiration: “You should read the book, ‘Liberal Fascism,’” Tamir said, referring to neocon writer Jonah Goldberg’s screed linking American liberalism to Hitlerian fascists. “I’m not saying all liberals are fascists, but on campus here in Israel, the liberal professors really are.”
Tamir led us inside and perched beside us at the bar. As dozens of his comrades filed in, he ordered a pony size Goldstar and opened up about the struggle he was waging as coordinator of Im Tirtzu at Ben Gurion University.
Tamir dismissed the hundreds of thousands of donations pumped into Im Tirtzu’s coffers each year by the apocalyptic Christian Zionist preacher Pastor John Hagee, who has said the anti-Christ would be “half-Jewish, as Hitler was.” “Who cares about who takes the money?” Tamir said. “People should focus on the donors and not on us. Like this neo-Nazi American pastor [John Hagee]. He’s the idiot! He’s giving all his money to a bunch of ZIonist Jews in Israel!”
As the beer flowed, Tamir entertained us with his opinions on everything from Zionism to domestic violence.
Tamir on campus politics: “[The Israeli communist party] Hadash is a bunch of pro-Palestinian radicals. But we’ve worked with Meretz. We even have some members of Meretz in our movement. They are the sensible left. They’re Zionists, not radicals.”
On the left: “Radical leftists are like gunpowder. By itself it’s harmless but next to a gun it becomes violently dangerous.”
On the Palestinians: “Actually there is no such thing as a Palestinian. Really. You know, the idea of the Palestinians was invented in the 1970’s?”
On the Eden Abergil photos: “The pictures were just funny. Face it.”
On Zionism: “Zionism is about securing a Jewish state where human rights are unconditional for everyone, including Arabs, but civil rights are conditional, based on someone’s loyalty to the recognition of Israel as a Jewish, Zionist state… I even know a couple Muslim Zionists. Like my friend from the army, he was Druze and he went to jail because he beat his cousin so badly.” Why did he beat his cousin? “Because he said he shouldn’t be fighting for Israel.”
On feminism: “I’m a true feminist. If a woman hits me I’ll hit her back just as hard. That’s feminism!”
While Tamir continued riffing beneath a thumping soundtrack of 70’s disco hits, we looked around the room and noticed an almost total absence of women. Indeed, the bartender seemed to be the only member of the female gender interacting with the dozens of Im Tirtzu activists hunched over the bar. “Were any women invited your party?” we asked our new friend. “Because this is starting to look like the mother of all sausage-fests.”
Tamir looked around nervously, then exclaimed, “People show up late in Israel because we have no last call.”
20 minutes later, a woman appeared. But she was just the wife of Tamir’s pal, a short, bookish-looking character, who greeted him with a hearty bear hug. “This guy acted with me in the Rocky Horror Picture Show,” Tamir said about his friend, referring to the 70’s era British drag-show that has become popular across Israel.
“I actually had to borrow a corset from my wife for the show!” the friend told us with a giggle.
Besides working as a genetic engineer at the Weissman Institute, Tamir’s friend was a front-line soldier in the Im Tirtzu struggle. He said he became enraged when he saw an art exhibition in the city of Holon that depicted Israeli army helicopters bombing civilians and soldiers humiliating Palestinians at checkpoints. He immediately called Im Tirtzu founder Ronen Shoval to complain. The next day, he was a full-fledged activist.
“If the army did this sort of thing, it would be okay, because the art would have been factual,” the friend remarked. “But the army doesn’t do that! I was in the infantry so I know.”
Despite his indignation, the friend was intent on talking about the Rocky Horror Picture Show production he and Tamir starred in. “You know what the play really was?” he said to Tamir. “It was a hook-up scene for geeks!” They burst into mischievous laughter, as though they were watching scrambled porn while their mother did laundry in the basement.
The Im Tirtzu theme song: “A weakling weighing 98 pounds, got sand in his face when kicked to the ground…”
Tamir related one of his favorite Rocky Horror-related conquests. “There was a radical leftist girl who acted with us in the play,” he recalled.
“She was so radical she thought Noam Chomsky was a fascist!” the friend interjected.
“Yeah, so anyway, I fucked her one night,” Tamir boasted. “And while I was fucking her, I said, ‘Oh you’re so against Israel, and the occupation is so evil. Okay!’ Then, as soon as I came, I pulled out and said, ‘Sorry, no orgasm for you!”
At this moment, as we glanced around the room full of twenty-something guys huddled around on couches, fiddling with their cellphones and exchanging jocular back-slaps, we gained a new understanding of Im Tirtzu’s essential function. The movement was not only a street-level proxy for rightist forces in the government. It also served as a social sanctuary for aimless young men unable to locate productive outlets for their pent-up post-army aggressions. Long sessions of Playstation and back issues of Maxim were simply not enough for the rejects of Israel’s warrior class. They needed a glorious battle — even if the targets were defenseless and marginalized. And so they have identified enemies in every faculty lounge and editorial page, hoping to quell their sense of isolation by defining themselves as heroic Zionists waging jihad against the “elitist” fringe. Their sensitivity to “anti-Zionist bias” is in fact a projection of their own psychological insecurity.
Im Tirtzu has been portrayed by critics as a fearsome gang of dangerous thugs, but in the more casual setting of the Theodore bar, we saw the movement for what it really was: a well-financed dork squad.
After Ronen Shoval gave a speech announcing the coming onslaught against Ben Gurion University — “My grandmother was so proud to see us on the front page of Ha’aretz!” he announced — we noticed two young women downing shots of liquor across the bar. We went over to meet them.
“Are you guys with Im Tirtzu?” we asked.
“You mean the disgusting fascists?” one of them snapped.
“We hate them!” the other one said.
After a long interview process that included the examination of our ID cards, they established that we were not members of the “fascist” crowd. Only then did they invite us to drink with them.
The women eventually apologized for vetting us, explaining that an Im Tirtzu member seated beside them at the bar had attempted to chat them up earlier in the evening.
One of the women grabbed the Im Tirtzu activist’s arm and shouted at him, “Are you ready to stop being a narrow-minded racist? Then you can talk to us.”